Biography

As CEO and Founder, Frank oversees the company’s strategic and product direction, culture and execution.

An engineer turned entrepreneur, Frank is an early pioneer of digital advertising technology and a successful repeat entrepreneur, having founded four companies prior to Rubicon Project.

In 2002, Frank founded the email infrastructure provider StrongMail Systems, Inc. (Sequoia Capital backed) and led the company to market leadership. Prior, Frank was CTO and Technology Founder of L90, an Internet advertising company, where he pioneered one of the Internet’s first ad serving platforms, adMonitor. After its initial public offering, L90 was acquired by DoubleClick. Frank started his “Internet” career with the creation of Starting Point, a search engine that was ranked 7th most popular site on the Internet in 1997 and “later” acquired by CMGI.

In 2011, Frank was named Ernst & Young Los Angeles Entrepreneur of the Year.

Frank is an avid snowboarder and enjoys morning runs on the beach. He is an active Board member of CASA, a non-profit focused on helping abused and neglected foster children. He also serves on the Los Angeles Mayor’s Council on Technology and Innovation.

Frank studied Electrical and Computer Engineering with minors in Computer Science and Applied Mathematics at the Illinois Institute of Technology.

Follow Frank on twitter @FrankAddante or read his blog: http://www.founderblog.com/